Cannabis Marketing When You Cannot Buy Ads
Every dispensary operates under the same restriction, which means the usual way of buying your way past a weak site is unavailable to your competitors too.
Read ItTechnical SEO, local search, and penalty recovery, written from work on dispensary sites rather than from general best practice. Specific enough to act on, and honest about what is uncertain.
Every dispensary operates under the same restriction, which means the usual way of buying your way past a weak site is unavailable to your competitors too.
Read ItThe markup validates, the rich results never appear, and the effort would have been worth more somewhere else. Here is what to mark up instead.
Read ItNothing breaks, no warning appears, and both pages sit lower than one would have. It is the most expensive problem in multi-location SEO that nobody reports.
Read ItA billboard goes through review. A title tag is written by whoever set the page up, seen by everyone in your market, and reread by nobody.
Read ItAlmost every denial comes down to five things, and only one of them is about the wording. A reviewer checks your site, not your letter.
Read ItFour filters on one menu page can generate ten thousand URLs. Google finds those before it finds your location pages, and nobody notices until they look.
Read ItAlmost every serious recovery mistake is made on day one, before anyone has understood what the notice actually says.
Read ItIt is the highest volume term in the industry and no page on your site can own it. Here is what decides it, and what your location pages should be…
Read ItNone of them are dramatic. Every one is a decision somebody made in good faith, weeks or months before the listing disappeared.
Read ItWhere the thresholds actually sit, why your average hides the problem, and why rewriting the pages usually fails to fix anything.
Read ItSend the domain. You will get a written read on what is costing you visibility and what to fix first, whether or not we work together.
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