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Notes from live cannabis accounts

Technical SEO, local search, and penalty recovery, written from work on dispensary sites rather than from general best practice. Specific enough to act on, and honest about what is uncertain.

Strategy 7 min read

Cannabis Marketing When You Cannot Buy Ads

Every dispensary operates under the same restriction, which means the usual way of buying your way past a weak site is unavailable to your competitors too.

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Technical SEO 9 min read

Your Reconsideration Request was Denied. Why

Almost every denial comes down to five things, and only one of them is about the wording. A reviewer checks your site, not your letter.

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Technical SEO 8 min read

Your Menu Filters Are Eating Your Crawl Budget

Four filters on one menu page can generate ten thousand URLs. Google finds those before it finds your location pages, and nobody notices until they look.

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Local SEO 9 min read

Why You Do Not Rank for Dispensary Near Me

It is the highest volume term in the industry and no page on your site can own it. Here is what decides it, and what your location pages should be…

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