Skip to content
Dispensary Rank
No cost, no obligation

A Free Cannabis SEO Audit, Done By A Person, Not A Script

Send your domain and what you are seeing. You get a written read on what is wrong, what it is likely costing you, and the order we would fix it in. If the answer is that you do not need to hire anyone, that is what it will say.

Request the Audit See What It Covers
  • 9 checksall done by hand
  • Two to four daysfrom domain to findings
  • In writingyours to keep either way
  • No listno mailing list, no sequence
The scope

What The Audit Actually Checks

These are the same checks that open a paid engagement. Nothing is held back for the version you pay for, because a diagnosis you cannot verify is worth nothing to either of us.

01Technical

What Google Actually Renders

Your menu, your age gate, and your location pages fetched the way a crawler receives them rather than the way your browser draws them. This is where most cannabis sites are losing before anything else is considered.

02Local

Location Page Similarity Across The Chain

How close your store pages are to each other once navigation and footer are stripped out, and whether that set sits in the band that precedes a scaled content action.

03Technical

Index Coverage Against Reality

What is indexed, what is not, and what is indexed that should never have been. Menu filters generating thousands of near duplicate URLs is the usual finding.

04Local

Business Profile Health, Per Location

Categories, completeness, photo evidence, duplicate listings, and the specific settings that get cannabis listings pulled. Checked store by store, not sampled.

05On-Page

Compliance Exposure In Published Copy

Health claims, potency promotion, youth appeal, and inducement language across your pages, titles, and profile descriptions. Anything risky is flagged with the reason rather than just marked.

06Technical

Manual Action And Penalty Status

Whether an action is live, and if not, whether the pattern that causes one is already present. This changes the whole shape of what should happen next, so it gets checked first.

07On-Page

Keyword Overlap Between Your Own Stores

Where nearby branches are competing with each other, which is invisible in a traffic report and expensive in a metro where you run several locations.

08All four

What It Is Costing You

A grounded estimate of the visibility being lost, based on the searches you should be appearing for and are not. Ranges rather than invented precision.

09AI Search

How AI Assistants Describe You

A handful of customer questions asked in ChatGPT, Perplexity and Google's AI Mode, noting whether the store is named, what it is said to offer, and which sources the answers trust instead.

After The Audit

Every Finding Points To One Of Four Kinds Of Work

The report groups what it finds, so you can see at a glance whether the problem is the site, the pages, the map or the assistants. Whichever button brought you here, a technical check, a page review or an AI visibility check, it is this same dispensary SEO audit.

A live manual action changes the order: recovery comes first, before any of the four.

How it runs

Four Steps, No Sales Process

From the form to a written report in under a week, with one optional call at the end. Nothing in between asks you to buy anything.

  1. Two minutes

    Step 1: You Send The Domain

    The domain, the states or countries you operate in, roughly how many stores, and what you are seeing. If you have Search Console access to share, the audit gets considerably sharper, but it is not required.

  2. Two to four days

    Step 2: We Go Through The Site Properly

    Not an automated report with your logo on it. The same checks we run at the start of a paid engagement, done by hand, on your actual site.

  3. Yours to keep

    Step 3: You Get The Findings In Writing

    What is wrong, why it matters, and the order we would fix it in. Written so your developer can act on the technical parts without us in the room.

  4. Optional

    Step 4: We Talk It Through, Or You Do Not

    A call if you want one. If you would rather take the document and hand it to your own team, that is a perfectly good outcome and there is no follow up sequence waiting for you.

Being straight with you

Who This Is Worth Doing For

The audit takes real hours, so it is worth being honest about where it helps and where it will waste your time. Nobody is turned away, but you deserve to know before you fill anything in.

Worth doing if
  • You run a licensed dispensary or a chain
  • Traffic or map rankings have fallen and nobody can say why
  • You have a manual action, or suspect one is coming
  • You are about to invest in content and want the foundation checked first
  • You are a CBD brand competing on product searches
Probably not if
  • You want a quote without anyone looking at the site
  • You are hoping for a way to run cannabis ads on Google
  • You want guaranteed rankings, which nobody can offer
  • The site is not built yet, in which case talk to us before it is
Request it

Send The Details

The more context you give, the more specific the findings. If you are not sure what to include, the domain and one sentence about what you are seeing is enough to start.

  • Replies usually within one business day
  • No mailing list, no drip sequence
  • Findings are yours to keep either way
Rather use email?

Send the domain and one line about what you are seeing to hello@dispensaryrank.com

Questions

Questions About The Free Audit

Yes, and there is no version of it held back for paying clients. The reasoning is simple: most operators who receive one will fix things themselves, which is a good outcome in an industry where bad advice is the norm. A few will decide they would rather hand it over. That is a better way to start a working relationship than an advert.
The tools check one page or one question at a time and tell you what they found. The audit looks at the whole site, in context, and tells you which of those findings actually matter for your business and in what order. A tool can tell you your menu is invisible. It cannot tell you whether that is your biggest problem this quarter.
No. Most of the audit runs on publicly available information. Access makes it sharper, particularly around index coverage and manual action status, and read only access is enough. If your policy does not allow it, say so and the audit runs without it.
Then that is what it says, and you will be told you do not need to hire anyone. It happens less often than you would hope in this industry, but it happens, and telling you otherwise would be the fastest way to lose a reputation worth more than one engagement.
No. What you send is used to answer your enquiry and nothing else. There is no drip sequence, no newsletter you did not ask for, and no follow up beyond one message if you go quiet.
The findings point to one of four kinds of work: technical, on-page, local or AI search. Each has its own page with its own price, so you can hire for the part you need rather than a full package. If most of the list needs doing, the full packages combine the work and cost less than buying the parts separately.
Yes, though the checks differ. A hemp derived brand selling nationwide gets catalog architecture, faceted navigation, and claim review rather than Business Profile work, because there is no map pack to win.

Before You Send The Domain

The free tools run three of the checks on their own, and the pages below show what follows the audit. Nothing here needs an email address.

Start with what Google can read The fastest way to find an outage rather than a weakness. Check whether your products reach the index The single most expensive fault on a dispensary site. See what could get a listing pulled Twelve questions, one store at a time. What the work has produced elsewhere Six engagements with the measurement window on every figure. What happens after the audit, phase by phase Including what is needed from your side at each stage. The services and what they cost The work itself, scoped by store count rather than by hours.

Ready To Send The Domain?

Include the states or countries you operate in and anything you have already noticed. The more context, the more useful the read.

Request The Audit