The cannabis SEO playbook
Everything I use on dispensary sites, published openly. Basics through to the technical traps most consultants never find.
- 9 modules, in order
- 36,000 words
- 113 diagrams
- No signup
Cannabis Local SEO: The Foundation Every Dispensary Needs
How dispensaries earn a place in the Google map pack, which Business Profile mistakes get cannabis listings suspended, and what a location page has to carry before it…
The rest of the set
Written to be read in order, though each one stands alone.
02
Google Manual Action Recovery for Dispensary Websites
How to tell a manual action from an ordinary ranking fall, why dispensary chains attract scaled content actions, how an age gate becomes cloaking, and what a reconsideration…
Basic to advanced 17 min read
03
The Multi Location Dispensary Content System
What separates a location page system from a template, where genuinely local substance comes from, how to map keywords across stores, and the publishing gate that stops a…
Basic to advanced 19 min read
04
Cannabis Advertising Compliance: What You Can and Cannot Do
Which channels are actually closed and why, the six claim categories that create risk, where advertising rules quietly reach your SEO work, and why the restriction that removes…
Basic to advanced 19 min read
05
AI Prompts for Cannabis SEO That Produce Publishable Work
A prompt is a brief, not a request. What decides the output is not the phrasing but what you paste into the input block, which means the bottleneck…
Advanced 19 min read
06
Why Your Dispensary Menu Is Invisible to Google
Why an embedded dispensary menu never reaches the index, the age gate that quietly blocks the crawler, the filter bar that eats your crawl budget, and the diagnostic…
Advanced 18 min read
07
Cannabis Link Building Without Buying a Single Link
Why prominence is the ranking factor dispensaries never work on, which link building routes are actually closed to a cannabis retailer, the five sources that do work, how…
Advanced 22 min read
08
Medical and Adult Use Are Two Different Search Markets
Why the medical half of a dual licence site is almost always an afterthought, what the two query sets actually contain, how to structure a site for both…
Basic to advanced 20 min read
09
Dispensary SEO Reporting: What Actually Proves It Worked
Why the two numbers everyone watches do not respond to the work, what Search Console can and cannot see on a local business, why menu traffic never attributes,…
Advanced 20 min readRather have it done for you?
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